Leapfrog Smiles Campaign Update
Category Corporate Social Responsibility
Every three minutes, a child is born with a cleft lip or cleft palate, and is often unable to eat, speak, socialise or smile. These debilitating disabilities can be corrected with surgeries lasting as little as 45 minutes, enabling these children to lead normal lives, with beautiful smiles.
Established in 1982, Operation Smile is now active in 60 countries worldwide, where it changes lives with the help of volunteer medical personnel and donations from around the world.
In less than 5 months, since the commencement of their chosen CSI campaign (Leapfrog Smiles: To the Power of 10), the Group has managed to collectively secure R160 505.00 for this worthy cause in partnership with the various Leapfrog Branches, Miles for Smiles ambassador and extreme adventurer David Grier, Cipla Foundation South Africa and Operation Smile South Africa.
It was therefore an immensely proud moment to hand over the first amount of the collective funds raised by Leapfrog Property Group’s offices and agents on Thursday, 15 June 2017 at Cipla South Africa’s offices in Bellville.
’’From the onset, the goal was for all of our branches to get involved and to raise funds by hosting various fundraisers, whilst simultaneously feeding back and reaching into their own respective communities’’, says CEO, Bruce Swain.
“This is also where the idea of the ‘’Power of 10’’ was birthed from: Collectively, between like-minded partners, community members and sponsors, we are able to achieve so much more than in and through our own efforts.
The creativity and passion that have gone into all of the fundraising initiatives by the offices to date, has left us proud to be part of this campaign. Funds have been raised by means of golf days (Milnerton and Durbanville), cupcake sales (Richards Bay), lucky raffle draws (Moreleta Park & Pretoria East Rentals, and Table View), a training day with top MMA fighters (Johannesburg North East), a community initiative partnership with the likes of Parents Lobbying for Active Youth (Langebaan) and even a road race (Gordon’s Bay).’’
Tallied Funds to Date (June 2017)
We would like to acknowledge the following offices and individuals to date for their immense efforts and cannot wait to see what some of the other offices will come up with during the latter half of the campaign.
| Leapfrog Office | Funds Raised |
| Gordon's Bay | R7 040.00 |
| Polokwane | R320.00 |
| Langebaan | R10 000.00 |
| Lyttleton | R1 020.00 |
| Pretoria East (and Moreletapark) | R17 250.00 |
| Johannesburg North East | R12 600.00 |
| Richards Bay | R2 400.00 |
| Cullinan | R3 200.00 |
| Milnerton | R69 975.00 |
| Durban Central | R6 600.00 |
| Midrand | R15 000.00 |
| Durbanville | R15 100.00 |
| TOTAL | R160 505.00 |
Get Involved
Join in on the conversation on social media with: #MilesForSmiles #LeapfrogSmiles to the #PowerOf10.
You can also learn more about this amazing initiative by watching this short video or by visiting our campaign website.
Author: Leapfrog Property Group
